Notes on Clarity, Story, and Growth.

Essays from Stone Soup Strategy on how founder-led companies sharpen their message, strengthen their narrative, and build marketing systems that scale.

Stone Soup Strategy Insights

The Question That Determines Whether SEO Is Worth the Budget

by: David Shay

Is SEO worth the budget? Search economics are controlled by positioning, not algorithms. Discover how sharp positioning unlocks lower CPCs and higher conversions

Systems That Scale